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How To Choose A Digital Marketing Agency For Your Business

How To Choose A Digital Marketing Agency For Your Business

Marketing your business online generates and converts leads. There’s social media, PPC, email, content, SEO, and so on. However, trying to handle all that yourself is a daunting task for most business owners, given that you have other administrative and operational tasks to worry about. In the end, the marketing task will get pushed to the bottom of the priority list.

A digital marketing agency can solve that challenge for you, allow you to focus on your work while still acquiring customers through the internet. They will target your brand’s personas and create campaigns that they’ll respond to. However, choosing the right agency is a difficult task. There are so many, but quality ones are spread thin. You want realistic promises and result-giving prices

 

What Services Can You Get Out Of Digital Marketing Firms?

Typically, digital marketing companies help you get sales by using marketing tactics to attract your target audience and improve your online presence and showcase your market expertise. These are the services that you get from them:

 

PPC And Digital Ads

 

 

 

 

 

 

 

You can run digital adverts on Google, Bing, and social media platforms like Facebook. With Google ads, you capture the attention of potential customers while they are looking for you. People looking for solutions can find you. Facebook Ad isn't different, either. Its targeting figures and massive user base make it a fantastic platform to get ROI.

 

Search Engine Optimization (SEO)

 

 

 

 

 

 

You want to show up on the first page of the search engine result pages. Why? Because most people don't bother going past that page. To get there, you need an SEO agency creating content and working on on-page SEO to get your website to rank. With that, you can capture potential customers easily.

Website Design

 

 

 

 

 

 

 

 

 

 

 

 

 

 

With billions of searches happening on the internet each day, you need a website for social proof, and to lure customers in to buy from you. Your website design and development sets you apart from your competitors and gets you exposure. You’ll need a website design company to handle the technical aspects, user experience, lead generation, and conversions.

 

Video Advertising

Animated videos allow you to communicate with customers in a way that images cannot. You can reiterate your offer and benefits and connect with them much more. Not only would you need a digital marketing agency with expertise in video production, but you’ll also need one that has knowledge of video advertising techniques.

 

Content Marketing Strategy And Creation

 

 

 

 

 

 

 

 

 

 

 

Content marketing is more than just writing anything. It involves researching your target audience to understand the keywords that they search for, understand the language they use and relate with, and write for them. It also involves marketing that content to reach them. This has built many multi-million dollar businesses. From content research, analysis, infographic creation, blog posts, etc.

 

Email Marketing

Despite the number of social media platforms that are popping up, email marketing still generates quality ROI. On average, you can get $38 for every $1 spent. Some digital marketing agencies build email lists, manage subscribers, engages with the lists, create sequences, and set up automation.

 

Social Media Marketing

You can boost your following and connect with customers when the right social media strategies are in place.

 

Reputation Management

You need to have a central spot to manage your online reputation. Your customers are talking about you, leaving reviews on platforms like Yelp, social media, and much more. If you ignore them, your conversion rates will suffer because every other person searching for reviews of your business will see it and not contact you. A digital marketing agency can help you control what is said about you from one dashboard and allow you to respond to reviews and discussions about you.

 

What to Look for When Choosing an Internet Marketing Agency

Before you choose a digital marketing agency, you need to ensure that they tick some essential boxes. Make a list of the things you want. Is it website design, SEO, PPC, reputation management? Have that down.

Then check out the following:

 

The Agency’s Website

How do they handle their own website design (if you’re looking for this service)? How is their content (for content marketing)? If they are frequently posting, that’s a sign that they can generate marketing results for themselves and as such, can do the same for you.

Also, find out if they service your industry. Some agencies specialize in a few industries, like Automotive, healthcare, engineering, and such. Some services most. If you can't find that information in the blog section or services pages, ask them. An agency with a live chat is a plus because they bother with allowing customers to contact them quickly and easily. Also, take a look at their work hours and location if you're concerned with having one close to you.

 

Your KPIs And The Fit

Many agencies track vanity metrics. The likes you get on a social media post, for example, is a vanity metric because you wouldn’t necessarily get sales from it. As you spend money, you want to see results. Ask the agencies on your list how they measure your success. Here are some critical KPIs that can translate to sales when handled right:

  1. Number of unique visitors
  2. Time spent on your website
  3. Engagement rate (contacting you, leaving comments)
  4. Traffic source numbers
  5. Cost per click
  6. Click through rate
  7. Email engagement (open rate, click through, etc.)
  8. Etc.

Also, find out how often these KPIs are reviewed and what formats they provide customers with to see these results.

 

Transparency And Promised Results

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Be wary of agencies that promise heaven and earth in a short time. For example, SEO can take 4-9 months to kick in. Anyone promising you a week to rank on the front page for a competitive keyword is obviously not being transparent and over-promising. Find out who will be in charge of your accounts and what they will put in place to accelerate your campaigns.

The time it takes (for different digital marketing deliverables) really depends on how competitive your market is. Some people might get tremendous results from Google Ads in a week and others in a month, but having the right digital marketing agency means that they will do all it takes to ensure that your campaigns make your sales as soon as possible.

 

Easy To Understand And Discuss With

To come off as "knowledgeable," some teams use digital marketing jargon that's not commonly used elsewhere to make you feel like it's their job and you're not meant to understand it; so that they come off as the best. If you feel intimidated when discussing with a company, they might not be the right fit for you. A good internet marketing company lays everything out in an easy to understand way.

 

Minimum Project Amount

Find out if the agency can work within your budget. Some agencies start their prices at $25,000, some others at $500. Also, keep in mind that a meager rate is a red flag. If someone offers you a website for $30, it will most likely be mediocre. Don’t cut corners and hurt your brand.

 

Other Things To Find Out When Choosing A Digital Marketing Agency

Asides from what I’ve specified about, you might want to find out the following:

  1. How will they/what process would they use to help you stand out from your competition
  2. How do they communicate with customers
  3. Ask for examples/samples of work done
  4. Are the websites they create mobile-friendly
  5. What do they need from you
  6. Can they stick with you and help you scale as your business grows & what plans do they have in place for that
  7. Have they/any of their customers received a penalty on any platform

 

Conclusion

When you have gathered your information, choose the digital marketing agency that best fits the requirements. The right one could generate millions of dollars in revenue for your business, give you peace of mind, and avoid unnecessary cost.

Are you looking for a digital marketing agency? Contact us, and let’s tell you how we can help you reach new heights on the internet.

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