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The Marketing Plan You Need For Your eCommerce Business

The Marketing Plan You Need For Your eCommerce Business

The Marketing Plan You Need For Your eCommerce Business

As an eCommerce business owner, one of the questions you frequently ask yourself is "what would be the best marketing strategy for my business?" Well, you're in luck because, in this article, we will teach you to design the marketing plan you need for your eCommerce business in 2019.

Before we begin, it is essential to remind you that while this subject is quite vast, we will skip everything else and jump straight to the practical part: the channels that you should invest in to generate traffic and sales. Additionally, you should also have a good idea of how much you're willing to spend because when it comes to marketing budgets, there is no such thing as too much. Let's dive in!

 

Channel 1: Search Engines

 

With almost everyone who has a smartphone or an internet connection using search engines like Google, Yahoo and Bing to look for the products they need, we simply cannot ignore their importance.

 

There are two ways you can get traffic from search engines. The first is organically. This is where Search Engine Optimization or SEO comes in. SEO is the art of generating engaging content and establishing your website's authority in the market by collecting references as well as using other tactics to convince Google that your site deserves to be at the top of the results page.

 

The second way to get traffic from search engines is paid visits or specifically, Pay Per Click (PPC). To use PPC the right way, you need to identify your audience and keywords specific to your product and then bid strategically to ensure that your result appears on top of the search page, even above the organic results.

 

Channel 2: Social Media

 

Today, social media has an unprecedented influence on customer behavior. Brands that appeal to clients on powerful platforms like Facebook and Instagram can be sure of getting a surge in their traffic and sales. What's more, you also have the option of selling your products directly to your social media audience by creating your online store on these platforms.

 

Another great way to leverage social media to your advantage is the advertising options Facebook, Instagram, Twitter, and other platforms offer. By designing Digital Ads, you can not only generate leads but also strengthen your brand image and build a massive audience at the same time!

 

Channel 3: Content

 

It is crucial here to mention that the strategies discussed above will only work best when you master the art of creating powerful and compelling content on your website. Content is one of the oldest channels for promoting your business and building an audience. As one of the major factors Google uses to rank your website, it is even more critical than before, with so many businesses competing for attention online. Quality content on your website can bring in traffic as well as building trust among your audience.

 

 

Conclusion

Search Engines, Social Media and Content, are the three most potent traffic generating channels to invest in. To obtain maximum results from each, your strategy should be diligently planned out and executed. Should you require any assistance during the process, or if you would rather have the experts design and implement your eCommerce marketing plan, please feel free to contact us with your project details. We would be more than happy to assist you.

 

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