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Pay Per Click (PPC)

 

Pay Per Click is a digital advertising model offered by major search engines like Google, Yahoo, and Bing. In this model, advertisers auction for relevant keywords and Search Engines display their advertisements against the auctioned keywords based on the bid price and a variety of other factors. Usually, the advertiser is only charged when a visitor clicks his or her adverts.

PPC is a powerful digital marketing tool that fetches instant traffic with a high conversion rate. However, there are several aspects of PPC service that determine its efficiency. At Digital Masterminds Agency, we always try to create a synergy between your paid search campaigns and organic SEO to increase your overall visibility.

 

Key Aspects of a Successful PPC Strategy

Relevance of Keywords

The first most important factor in driving a successful PPC campaign is to select the right keywords. This will save you from overspending on ads that don’t generate high conversion traffic. At Digital Masterminds, we conduct exhaustive background research on your ads group to target the most relevant keywords for your PPC campaign.

Quality of Landing Page

The ROI from your Google PPC campaign is directly determined by a Quality Score that rates your website based on historical data. Google has its own website ranking system that prefers originality, transparency, and navigability of the landing page. The Quality Score is multiplied by your bid amount to get your Ad Rank. An SEO-friendly website is more likely to get an edge in PPC campaigns. Optimizing your landing page will help you get more high-conversion visitors at lower costs.  

Frequency of Campaigns and Budget Management

Unplanned PPC campaigns often lead to budget explosions without yielding any tangible results. The frequency of ads and the amount allocated to each advert is essential in any PPC advertisement campaign. We undertake several layers of research to help discover high potential keywords for your business at the lowest possible bid price. We can also refine your ad text to improve your Click Through Rate (CTR) and Ad Quality Score.

 

Digital Masterminds PPC Services

With Digital Masterminds Agency leading your PPC campaign, you have very little to worry. We have a separate team of PPC experts who work day and night on Pay Per Click Advertisements. Our holistic approach takes care of every aspect of PPC services, from lead generation to advert designing. Here is a snapshot of what we do to take your brand to new heights:

 

PPC Lead Generation: Efficient integration of all marketing channels of like email, social media, reviews, etc.

 

PPC Keyword Analytics: PPC keyword analysis is the most critical part of any PPC campaign. We have a team of veteran keyword analyses experts to help you identify high volume, low competition keywords.

 

PPC Strategy Consultancy: We customize strategies based on client demands and budget constraints to come up with a plan that works now and still yields long-term benefits. With us, it’s effective and personalized PPC marketing at its best.

 

PPC Bid Management: Among other factors, our team makes sure you are bidding for the most relevant keywords, which keep your bid price low.

 

PPC Advert Message Design: Short, relevant, and actionable messages go a long way in generating visitors with high sales convertibility.

 

PPC Audits: Monitor your PPC campaign through advanced analytics. We will give you detailed data on the efficiency of your PPC campaign by performing A/B tests at regular intervals. PPC audits will also help to remarket your leads.

 

Optimizing PPC with SEO- To get the most out of your PPC campaign, you need to optimize your landing pages according to the latest SEO trends. Digital Masterminds have a team of vetted SEO ninjas waiting to strengthen your website organically for higher traffic.

 

Why Choose Us?

Digital Masterminds is sure to bring new life to your PPC Ad Campaign with result-oriented and time-tested strategies. Here are some things that make us different from your regular PPC service provider.

 

Flexible Pricing Models- We adopt different models of pricing to suit your individual style of campaigning; Cost-Per-Action, Cost-Per-Acquisition (CPA), Cost-Per-Lead (CPL), and Cost-Per-Installation (CPI).

 

Advanced Visitor Targeting Options- We go to great lengths to make sure your message is delivered to the right people through geo-tagging, keyword analysis, browser targeting, device targeting, cookie-based targeting, etc.

 

Clear Roadmap- With us on board, you will always have clarity on your PPC campaign. We provide a long-term roadmap that is attuned to your brand’s innate needs.

 

Multi-Channel PPC- We have a wealth of experience working with different Advertisement Networks/Exchanges like Google AdSense, Media.Net, Infolinks,  Google Ads, Amazon Associates and Bing Ads.

 

We are providing PPC Services in the USA: Los Angeles, Orange County, Las Vegas, New York, Chicago, Seattle, Miami and other areas across the USA.

 

We are providing PPC Services in Canada: Vancouver, Toronto, Edmonton, Calgary, Regina, Winnipeg, Halifax and other areas across Canada.

 

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